How to find loads and customers
Are you running dry van? Reefer? Flatbed? LTL or hot shot? The type of freight you want to haul is going to determine how you find customers. Big carriers have sales teams that sell their services to shippers and negotiate contracts. A trucking business that’s just starting out probably isn’t big enough to have its own sales team. That’s where freight load boards come in.
What's a Load Board?
A load board is sorta like a Craigslist for freight. Brokers and sometimes shippers advertise their available loads by posting where the load is and where it’s going. Truckers can search the lanes they run and find loads that match their business needs. Truckers can also post their available trucks so that brokers can call them about loads they need to move.
So in that way, the load board is like your sales force. And just like with any other sales force, you want the one that reaches the most potential customers.