When we discuss ‘niche’ hauling we are not advocating a “put all your eggs in one basket approach”. Spreading your risk is still the best idea. Just don’t spread yourself too thin by trying to haul for too many customers, in too large of an area. Alternatively, don’t haul for just one customer. The rule still applies: No more than 25 to 30% of your total revenue should come from a single source. This is very important in today’s economy, as even the largest companies can be affected by the sudden turns in the market they serve.