This article appears in the October/November issue of iTECH, published in the Oct. 19 print edition of Transport Topics.

Web Communities Help Trucking Companies Drive Sales, Hire Drivers

“We went into social media not to drive sales but to expand the community,” Jones said. He views social networking tools as a logical extension of the message board that Getloaded.com developed on its Web site years ago to reach out to owner-operators and freight brokers, its core consumers.

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